London born brand Agent Provocateur celebrated the launch of its flagship French store with a luxury cocktail party, in Cannes on Friday 17th May.
The store is located in Cannes,on rue de Commandant André ; a stones throw away from the famous Boulevard de la Croisette. This location fits perfectly with the brand’s philosophy, which is based on beauty, quality and importantly fun.
The interior of the store is boudoir inspired, as is the signature look of Agent Provocateur. Featuring plush furnishings and sensual lighting, one is transported into a luxurious emporium of seductive creations, promising to empower the women who wear them.
It seems about time this iconic lingerie designer opened its doors in France, given it’s French name, and FiFi award winning fragrances Agent Provocateur and Agent Provocateur Maitresse. The glamour and sophistication of the products will undoubtedly ensure success for the first boutique in France, and will hopefully lead to many more opening all over the country
The party, which took place on Saturday in Cannes, was a star-studded event, with appearances from Zoé Félix and Delphine Chanéac. DJ Julia Gautier kept the tunes going throughout the evening and guests sipped on cocktails and champagne while admiring the beautiful lingerie creations on display.