Through this project, the storefront was transformed into a celebrated work of art reflecting the spirit of the brand. Unveiled recently, this particular facility has a design that is completely convincing, thanks to graffiti and street artists. This facade will be evolving and updated with new illustrations in the coming months. On this occasion, Denim & Supply Ralph Lauren will create a limited edition line inspired by The Wall Art. The profits from these sales will be donated entirely to the students of the School of Visual Arts (the renowned college of art and design) where artists such as Keith Haring, Kenny Scharf and KAWS made their debut.
A digital show is also found in the windows, offering an interactive experience with a set of 4D lights that transforms the store into a true social media event. This is a project that fuses art, fashion and technology for a unique experience. Guests can interact outright with the artwork through a mobile application that allows them to learn more about the artists, share content and access the benefits offered by Denim & Supply Ralph Lauren.