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16 May, GREY GOOSE Vodka hosted a celebration for the launch of its newest flavor, GREY GOOSE Le Melon, at the Manhattan Cocktail Classic. Hosted beneath the iconic soaring dome of the Celeste Bartos Forum at the New York Public Library, invited guests came together for a legendary evening of incognito revelry at Le Bal Masqué (a themed masquerade ball). Cocktails featuring the fresh new flavor were in high demand, as thirsty guests eagerly entered the room. The ornate sprawling bars that flanked the mirrored dance floor were decked out in royal style, complete with crystal candelabras, bowls overflowing with fresh fruit and Cavaillon melons, and French favorites like Croque Monsieurs and crepes. Glass flutes hanging by delicate orange ribbons were snipped from the ceiling for guests requesting a GREY GOOSE Le Melon Fizz and other signature cocktails were offered as well, including the Bayonne Old Fashioned, Cavaillon Manhattan, Classic Martini, and the decided favorite, GREY GOOSE Le Melon Mule.


Following a set by the internationally renowned DJ MICK, the evening featured a special live performance by GRAMMY Award winning recording artist, Big Boi. Just before getting on stage, Big Boi exclaimed his excitement about being back in front of the fans, and especially about his summer tour dates and upcoming solo album.

One half of the legendary hip-hip duo, Outkast, Big Boi brought the crowd to its feet with fan favorites like “Back of the Bus,” “Shutterbug,” and “The Whole World. » Big Boi put on a passionate, energetic performance, shattering any notion that the summer tour would will be anything short of amazing, and leaving onlookers clamoring for more. DJ Questlove was spotted backstage jamming out to Big Boi’s set, before taking the stage himself, and spinning a lively set that included music by his own band, The Roots, and remixes of other crowd-pleasers like JT’s “Sexy Back” and  JAY Z’s “On to the Next One.”  The energy in the room was palpable, as party guests danced the night away until the lights came on. A fitting celebration to officially introduce consumers to GREY GOOSE Le Melon.

GREY GOOSE Vodka Hosts The Official Launch Of GREY GOOSE Le Melon

Additional notables in attendance included Kehinde Wiley (Artist), Chef Roble Ali, Melyssa Ford (model), Andre King, Geoffrey Fletcher, Legendary Damon, Laura Stylez and more.