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G-STAR TO REVEAL FIRST RAW FOR THE OCEANS COLLECTION

G-Star reveals their RAW for the Oceans collection Autumn/Winter 2014. Which G-Star partnershiped with Bionic Yarn, the Vortex Project, Parley for the Oceans and also curated by Pharrell Williams. This collection is made from ground-breaking Bionic Yarn, an eco-thread of fibres derived from recycled plastic bottles. This is the new innovation for denim brand. 

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The RAW for the Oceans collection is the forefront of sustainable fashion. As issue of ocean plastic grows, G-Star came up with a nice solution by joined forces with its partners, using ground-breaking technology to not only retrieve plastic from the oceans, but transform it into a new generation of denim.

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The collection is containing men’s and women’s pieces. The Bionic Yarn denims are printed with an original pattern. Using the initiative’s mascot, Otto the Octopus. The RAW for the Oceans collection includes jeans, t-shirts, sweats, caps and more. All constructed from Bionic Yarn. Coloured in intense shades of Mazarine indigo blue and black, fabrics have soft hand feels. It is the beginning of a long-term collaboration between innovators Bionic Yarn and G-Star RAW. 

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The RAW for the Oceans collection is in G-Star Raw stores as of September 2014.

– MON