FENDI announced few weeks ago the opening of #fendisoho, a sensational new pop-up boutique in the heart of New York’s SoHo neighborhood, one of the most vibrant shopping destinations in the world. The one-of-a-kind concept store at 122 Greene Street will be opened for six months and will feature changing themes rotating each month, offering a fleeting glimpse into the universe of FENDI.
“We are excited to open the #fendisoho pop-up in one of the key shopping destinations in the world. This Popup will contribute to give a great and fresh energy to the brand and will offer the opportunity to reach a younger and cool clientele that will be welcomed in a unique and surprising environment,” states Pietro Beccari, Chairman and CEO of FENDI.
Known for its savoir faire craftsmanship and creativity, the Roman luxury house has done extensive research to combine its codes with the mood of the location. A luxurious, industrial chic design features elements of natural brick, vintage parquet floors and colorful octane carpets below a breathtaking chandelier made of light bulbs. Exclusive products are displayed in luxury vending machines with flashy neon signs or in bespoke furniture pieces made in iron and brass with a natural vintage finish balanced by light-colored and refined leathers and silk velvets, revisited according to the codes of FENDI.
Additionally, another distinctive element is the special space, dedicated to one-of-a-kind products, available in unique pieces offered solely at #fendisoho for the entire six months under the “exclusive” neon sign.
Located on the corner of Greene and Prince Streets, the store features over 640 sq ft of selling space, and will kick off in July with Petites, including the Petite 2Jours, Petite 3Jours and Mini Peekaboo. Each month will highlight a different theme including Fun Fur, with the rainbow of our iconic Color Pequin fur and Men’s.
The #fendisoho pop-up has opened on July 5th and runs thru December 31, 2014.
122 Greene Street
Mon-Thu 12 pm-7 pm – Fri-Sat 11 am-7 pm – Sun 12 pm-6 pm
Phone: +1 (212) 219-3595