This past july 2014 , Jaguar has launches FEEL XE, a platform created to harness the spirit of British creativity and innovation using an inspiring collective of figures from the worlds of music, film and design.
Collaborating with artists including Emeli Sandé, Stella McCartney and Idris Elba in order to create experiences that express the Exhilaration that is at the heart of the XE, the brand’s new mid-sized premium sports saloon.
British Multi-platinum singer and songwriter, Emeli Sandé, will be create the first FEEL XE project. Emeli and Jaguar are looking at the public for inspiration as Emeli begins to write a FEEL XE song about the feeling of Exhilaration. In order to secure inspiration Emeli and Jaguar will ask the public “ What makes you feel Exhilarated? ”
Public can share words, pictures, sounds or films with Emeli through social media like Twitter, Facebook, or Instagram, that express what makes them feel Exhilarated. As Exhilaration can mean many different things to many different people, Emeli and Jaguar are expecting a diverse range of submissions from all the public.
Emeli’s FEEL XE song will be performed for the first time at a secret location alongside the Thames river on the 8th of September as part of a spectacular, audio-visual event. The conclusion of this performance will mark the global reveal of Jaguar’s new XE mid-sized premium sports saloon, part of a series of dramatic Jaguar XE stunts and events.
“ I’m excited about working with Jaguar on the FEEL XE campaign and with an incredible British brand. The new XE is innovative in its design and I can’t wait to start collaborating with the world, looking at what defines Exhilaration for them, and premiering the track in London at what is going to be an incredible event. ” said a British Multi-platinum singer and songwriter, Emeli Sandé.
Between now until the 8th of September, the public can see how Emeli Sandé is being inspired by the social media community on Jaguar’s Facebook page (www.facebook.com/Jaguar) via exclusive behind-the-scenes footage and interviews. Further FEEL XE projects that involving Stella McCartney and Idris Elba will be announced in due course.