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Street Style : A meeting with Amira Ashour, the influential fashion blogger from Dubai…

Amira Ashour is one of the most influential bloggers in Dubai, the futuristic city, constructed over many decades where anything seems possible. It’s at the heart of the luxury temple, where the heat outside stays around 35 degrees for the whole year and so life takes advantage of the air conditioned malls rather than in the streets where we met the woman who shows and explains to us passionately what street style means in Dubai. She reveals to us the consumer habits and the “must-have” items for the Dubains. Interview: Amira Ashour: I decided to create a blog that will do something for Dubai internationally as well as internally, I’m seeing a lot of bloggers that do everything for Dubai inside but I think it’s a good opportunity to see it from outside as well, to see what Dubai is about. It’s not only about the clothes it’s about education, the designers, the details, the garments they wear, and I think this is very essential to do. A lot of women love to dress up, they like to go to events, there is always something going on, and I think yes, it’s very fashionable here, there are not only brand names here in Dubai, no, there are other, independent brand names. It’s not only about the veil, the beautiful thing here is that if you walk in a mall in Dubai you see even women in abaye dressed beautifully chic, their make-up, they’re beautiful women, you know this is why I decided to take people’s pictures in the street because I thought they deserve it, because someone has to tell them “You look amazing today, you look beautiful!” and they really do, they look gorgeous. You see women shopping in heels all the time – in heels! And I love that, they’re just going around shopping in heels, whether they’re wearing abaya or they’re just wearing a simple dress they still shop in heels. I hassle sometimes with people when taking pictures especially with the hijab, they don’t like their faces to show, but some of them are very friendly, some of them they love it, but anyone from Saudi Arabia or anything like that they don’t like to have their pictures taken, but most of them here, they do, they like it! Even if they’re wearing something from the shoulder down, I can still take their pictures. My message is stay positive, be positive, have faith in everything you do, it will come to you just like that.