In 2014, Guerlain allowed admirers of men to take a giant step forward in their quest to find THE IDEAL MAN by demonstrating that 1/ he does not exist — and so much the better — and 2/ his fragrance is now a reality.
In 2015, Guerlain, the perfumer, goes even further in its sociological mission to bring men and women closer together: what would the natural evolution of an IDEAL MAN be?
The most commonly accepted option would be to become an IDEAL HUSBAND, but what would this creature actually be like?
THE IDEAL HUSBAND IS CHARMING
He whispers sweet nothings in your ears, such as “How did I ever manage before without your sweet embrace?“ and “Promise me that our kids will look like you.” When he gets mad, he says: “Have some more Pavlova, I don’t want you getting too skinny.”
He sends flowers to your mum and you suspect that your grandmother has a crush on him. The other day, he asked your best friend for tips on ‘how to make you even happier,’ in utter seriousness, because even when he’s buttering someone up like a piece of bread, the ideal husband is completely trustworthy. Even more delightful is the fact that the IDEAL HUSBAND always agrees with you.
THE IDEAL HUSBAND IS ENERGETIC
Obviously, he begged you to marry him. In no case would you have to drop hints for months and make sad puppy dog eyes or, in desperation, praise the economic advantages of Married Couple’s tax breaks. Once married, this man loses none of his unstoppable energy. He proclaims loud and clear: “I don’t get these guys who spend their days slumped on the sofa when it’s so much more fun to play Uno with the kids.” “Cool, the final is on tonight. I can finish ironing in front of the game!” “I had six meetings in a row today. I need to relax. Come on, I’m taking you out dancing.” His obsession? To multitask. Just like you.
THE IDEAL HUSBAND IS LOYAL
Gisèle who? Beyoncé what? Which Scarlett? They can shake their booties all they want in night clubs and bat their lashes in office meetings or even tell him that the combination of his fragrance and his muscles drives them crazy, but he only has eyes for you. All for a very simple reason.
More than anything else, what qualifies him as an “IDEAL HUSBAND“ is that he believes with every fibre of his being that you are the ideal woman.
BUT HIS FRAGRANCE, “L’HOMME IDÉAL COLOGNE“ IS NOW A REALITY.
NOT TOTALLY CONVINCED THAT SUCH A THING ACTUALLY EXISTS IN NATURE? WHAT’S MORE… NOT SURE THAT ANYONE IN THEIR RIGHT MIND COULD HANDLE SUCH PERFECTION? WELL, YOU’RE RIGHT. LIKE THE IDEAL MAN, THE IDEAL HUSBAND IS JUST A MYTH.
IT IS SAID THAT EVERY MARRIAGE GOES THROUGH THREE PHASES, NOT ALL OF WHICH ARE NECESSARILY THRILLING…
As for the lucky partners of the IDEAL HUSBAND, they will have the pleasure of experiencing three olfactory sensations, each highly satisfactory, naturally!
The invigorating energy of a citrus top note opens the fragrance. Then the freshness of grapefruit and orange, followed by the sparkle of pink peppercorn and bergamot, before they give way to a surprising touch of Campari.
The charm of a deliciously citrusy neroli heart note and — surprise, surprise — the growing intensity of fresh almond, present right from the start and until the very end of the journey. This is the moment when one is overtaken by the irresistible urge to nibble on their lover’s neck.
The loyalty of a cistus base note, shaken up by the virile duo of vetiver and white musks. The olfactory proof that a cologne, as long as it is that of the IDEAL HUSBAND,
can stay the distance!
A WEDDING DAY ALSO MEANS A DAY OF JOY, LIGHT AND FRESHNESS!
Now lacquered white, the L’HOMME IDÉAL COLOGNE bottle with its guilloche-motif cap is as chic as its dark version and, according to some, even more desirable… Hence a greater risk of delinquency in the bathroom: a phenomenon well-known to Guerlain clients. Heaven forbid! An IDEAL HUSBAND is a man who doesn’t mind if his beloved steals his fragrance for herself…
GUERLAIN FRAGRANCES OFTEN ARISE FROM A DIALECTIC OF ADVENTURE AND DISCOVERY… COULD WE CALL THIS A PASSION FOR EXCEPTIONAL RAW MATERIALS? WHY IS THIS?
Exactly. This has been true since the House was created in 1828. In fact, it is important to note that this is what makes Guerlain a unique perfumer. “We produce what we invent and we sell what we produce”: this motto, dear to Guerlain, shows just how important raw materials are in terms of the House creations. By selecting the most interesting raw materials and using them to construct the most luxurious products, we can guarantee the absolute quality of all of the fragrances that we produce even today, from Eau de Cologne Impériale to L’Homme Idéal Cologne. It is the passion for high-quality raw materials that drives the House creations. Like the Guerlinade and its six raw materials. Since Idylle, we’ve given special importance to Bulgarian rose and Jacques’s passion for this flower. Not to mention Jean-Paul’s discovery of India and its flowers, mimosa, tuberose, Sambac jasmine, etc., which inspired his most beautiful creations.
WHAT ARE THE MOST REMARKABLE INGREDIENTS IN THE COMPOSITION OF L’HOMME IDÉAL COLOGNE? WHICH ONES INSPIRED ITS CREATION?
Almond is the signature of L’Homme Idéal. It remains at the heart of the composition in the Cologne. You might even say that the Cologne effect comes from green almond. In other words, the personality of L’Homme Idéal hasn’t changed. The woody aspect of the fragrance, which was emphasised by patchouli in the Eau de Toilette, is
illuminated by vetiver, revealing another of its facets. In the Cologne, the relationship between vetiver and patchouli was reversed, because vetiver has a suppleness and freshness that patchouli doesn’t. This explains its importance in the composition: it adds elegance and sparkle to the bitterness…
WAS VETIVER ESSENTIAL IN ITS COMPOSITION?
Obviously. Already present in L’Homme Idéal Eau de Toilette, it is the balance between vetiver and the other “woods” that changed in the Cologne. Its role is more present, as it is more in line with the concept of the Cologne, due to its suppleness, freshness and olfactory colour. The Cologne’s bitter-fresh flight is
prolonged by the extremely luminous and almost shiny woody dimension of Indian vetiver. It is not as dark as patchouli… L’Homme Idéal is still the same man and he must not be misrepresented. We simply adjust the proportions and play with the codes of the composition over time. In other words, vetiver acts as a link and gives continuity to the freshness of the top notes.
WHY INDIAN VETIVER?
During a trip to India in search of flowers, I was given a very unique vetiver to smell. We find it in Guerlain Homme L’Eau Boisée, in L’Homme Idéal and now in L’Homme Idéal Cologne. Generally, vetiver has an earthy side that you can look for and love. This is the Vetiver by Guerlain… An enhancement of the “tobacco” and “earth” facets of vetiver… But the Indian vetiver produced by Raja, our partner in Tamil Nadu in Southern India, is much more dynamic and less earthy than Haitian or Javanese vetiver… It has facets that can recall grapefruit. It has a piercing quality that Haitian vetiver does not have and this is exactly what I like about it. We find this piercing quality in L’Homme Idéal Cologne. We find this grapefruit aspect, which responds precisely to the Campari aspect. It extends the citrus notes in the composition and enhances them.
WHY IS IT IMPORTANT TO BUILD LONG-TERM PARTNERSHIPS WITH RAW MATERIAL SUPPLIERS, AS YOU DID IN SOUTHERN INDIA FOR THIS SPECIAL VETIVER?
This is part of our philosophy, which requires our purchasing networks to be reliable and lasting. Our project is to have the most remarkable sourcing networks in terms of our partnerships. This approach, which exists in the House, is supported by the President and carried out in the sourcing of the raw materials and in the products. These are also convictions that ensure Guerlain’s own unique quality. The goal is to allow our future perfumers to continue to produce our legendary fragrances. The construction of new supply chains or the strengthening of former chains is crucial. For our bergamot, we have been using the same producer in Calabria for two
generations of Guerlain perfumers. This is an integral part of our fragrance work base.