SweetBeam, the leading marketing specialist focused exclusively on the in-house guests of luxury hotels and resorts, has announced a significant uplift of in-house guest spending across Dubai during 2014 and Q1 2015.
SweetBeam’s data reveals that of the top 20 nationalities occupying luxury hotels, Russians were the top spenders whilst on holiday in Dubai. Beyond the cost of the room, they spent on average AED 446.1 per night in the hotel. Following behind them, German guests spent AED 260, British guests spent AED 249.4 and the French spent AED 206. UAE Nationals spent AED 202.3, guests from Saudi Arabia spent AED 161.6 while Indian tourists are the lowest spenders with a spending of just AED 129.2 per night.
When exposed to SweetBeam’s portfolio of guest communication services, Russian guest spending increased +19 per cent. Likewise, hotel guests from the GCC and the UK spent +16 per cent more when exposed to timed, tailored and targeted marketing – a trend Dubai is seeing across the board.
Dubai Tourism’s latest report confirms that a sustained momentum in Dubai’s traditional source markets saw the majority of the Emirate’s top ten source markets grow around eight per cent. There was also double-digit growth from a number of emerging travel source countries home to fast-growing middle-class populations with high disposable incomes. Examples include China, Nigeria and Brazil, in addition to several Eastern European nations – a result of the easing of UAE visa policies applying to 13 EU member states in March 2014. (Source: DTCM)
Dubai hotels have the opportunity to significantly boost in-house guest spending by ensuring guests are informed about all hotel experiences and activities on offer. By targeting guests with individually relevant information through SweetBeam’s personalised marketing services, hotels inspire resident guests to remain in the property and spend in hotel outlets, rather than leaving the hotel or simply not spending at all.
“Guests who have stayed at Dubai hotels recently have clearly been keen to make the most of the array of fantastic in-house activities and services our partner hotels have on offer,” said Troy Simoni, CEO of SweetBeam. “Hotels in Dubai work hard to make themselves destinations. The opportunity to maximise revenue from resident guests is there for the taking.”
“By communicating relevant, tailored information about the variety of offerings to guests based on their individual profiles and preferences, hotels can boost guest engagement and generate more revenue even in a difficult market.”
As the leading marketing specialist focused exclusively on in-house guests in luxury hotels and resorts, SweetBeam partners with some of the world’s most prestigious luxury hotel brands to boost in-house revenue through intelligent and bespoke service offerings, such as targeted in-room marketing, guest behaviour intelligence and staff coaching. SweetBeam clients include Dorchester Collection, Grand Hyatt, Park Hyatt, Fairmont, JW Marriott, Jumeriah, Kempinski, Le Méridien, Monte-Carlo SBM, Shangri-La, The Westin, and others.