Hussein Bazaza and Cadillac Design Challenge winner Hind Matar’s pieces to be available on Farfetch in February 2016
An exclusive gala event took place few days ago, Style.com/Arabia and the Dubai Design & Fashion Council (DDFC) announced Hussein Bazaza as the winner of the inaugural Style.com/Arabia – DDFC Fashion Prize, an endowment for the Middle East’s most promising fashion talents. The first of its kind in the region, the Fashion Prize was launched in cooperation with the luxury ecommerce brand Farfetch and overseen by a Selection Committee comprising senior executives from Style.com/Arabia, the Dubai Design & Fashion Council, Farfetch, and both the regional and international fashion communities.
Bazaza’s winning capsule collection will be made available globally on Farfetch in February 2016. He will receive a financial grant; a year of mentorship from a collection of highly esteemed mentors; and an advertising campaign, collectively representing over US $250,000 in value.
This year’s Fashion Prize also featured the Cadillac Design Challenge, a custom challenge produced in partnership with the luxury automaker Cadillac, which was won by Hind Matar. Matar will receive a production grant and her winning design will also be sold globally on Farfetch in February 2016.
The evening took place at the One & Only Royal Mirage, fusing the elegance of Arabia with the refined tone of emerging, contemporary fashion. VIP guests including designers Zuhair Murad and Reem Acra; Farfetch CEO José Neves; Deena Aljuhani Abdulaziz; Hanneli Mustaparta; model Johannes Huebl; Patrick and Ingie Chalhoub; Khalid Al Tayer; Mohammed Al Habtoor and others enjoyed a decadent dining experience, as well as a musical performance.
In the Fashion Prize’s inaugural year, 200 different designers from 15 different countries across the Arab world applied. The 9 finalists came from 6 different countries: Amine Bendriouich (Morocco); Aziz Humaid (Saudi Arabia); Hussein Bazaza (Lebanon); Matar (Bahrain); Nafsika Skourti (Jordan); Rami Kadi (Lebanon); Reemami (UAE); Taller Marmo (UAE); and Zayan The Label (UAE).
Shashi Menon, CEO and Publisher of Style.com/Arabia, commented: “With the Fashion Prize, our vision was to elevate the regional fashion scene to a truly global level, and though we could only select two winners, we’re dedicated to supporting all of these home-grown talents and to showcasing them on an international stage.” Sofia Guellaty, Editor-in-Chief at Style.com/Arabia, added: “The Fashion Prize is emblematic of an industry coming together as a community to nurture and help our talent grow and expand. We’re very thankful for all of the support from partners from our vibrant market and abroad.”
Nez Gebreel, CEO of the Dubai Design & Fashion Council, noted: “The Fashion Prize has shed a light on the creativity and originality harbored by the region’s design talent and we were impressed by the final collections that were showcased. We hope this experience is a stepping stone for these designers to propel their careers and we look forward to being part of this journey with them.”
José Neves, Founder and CEO of Farfetch, concluded: « At Farfetch we are committed to championing emerging design talent and are delighted to have the opportunity to do this in the Middle East by supporting the Style.com/Arabia – DDFC Fashion Prize. By having the winning designers sell through the Farfetch platform we’re offering them the chance to step into the global spotlight and enabling them to reach customers they might never have had the chance to. »
Viewers can see the entire journey at www.fashionprize.com or on social media at #FashionPrize