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Boss Fall/Winter 2016 Campaign

The artistic director Jason Wu takes the brand Boss by Hugo Boss a step further by presenting a Fall/Winter 2016 collection with a more relax aesthetic than ever before.

The campaign was shooted by the famous duo Inez&Vinoodh.  Embracing organic imperfection, the raw industrial space signals a move away from strict precision and sharpness. The photographers perfectly understood Wu’s sources of inspirations and grounded the location in the world of the collection. The columns in the colors of
the season nod to a Bauhaus-inspired palette and architectural structures highlight Boss ready-to-wear marked evolution for Fall/Winter 2016. 6.

Jason Wu manages to keep the tailoring DNA of BOSS while creating more relaxed look. Allowing  softness and movement within the clothing,  united to a technical precision as well as a dedication to craft remain the key of Boss collection’s success.

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Womenswear and Menswear are both evolving. Wu reinvents the « timeless » fashion concept in his sportswear chic version of the Boss woman in even_more feminine designs. The vibrant double cashmere coat and the raw-cut doublé dress are all finished with perfectly-cut cascade details. As for Men, the fashion designer masters the modern wardrobe by revealing more youthful,  slimmer tailoring with for example  a sporty bomber paired with a shirt and tie and a sharp tailored overcoat loosened up with buffalo check.

The new accessories were also created in this aesthetic. The icon of the collection, the BOSS Bespoke bag, returns in two interpretations. Its original architectural silhouette is adorned with a graphic layered patchwork, while the new BOSS Bespoke hobo features a curved shape and a hand-woven leather strap. Men’s accessories include a modern backpack with a sleek, clean design, a compact document case and unstructured holdalls in rich leather.

The campaign faces are embodying this new softer side of Boss. Rianne van Rompaey who opened the Fall /Winter 2016 show, reflects the brand’s new feminity and her delicate beauty perfectly matches with Wu’s creations.  Clément Chabernaud, who is working for the third time with Boss,  epitomizes masculinity and modern
sophistication, as if the collection had been made expressively for him, he completes the Boss Menswear’s vision.

Be ready, Boss Autumn is coming!