Issey Miyake launched the first Eau d’Issey in 1992. Choosing water as an essential element in his perfume as well as in his collections, Miyake invented an original essence, full of vitality representative of the brand. In 2016, Miyake is breathing a new life into L’Eau d’Issey by creating a second chapter. Rare and precious, L’eau d’Issey Pure is Miyake new perfume.
Peacefull and refreshing, l’Eau d’Issey Pure seems to have win the battle over the time. The scents are reminding the first perfume but the new notes are bringing another aspect to the essence, natural as if they were expressing their origine. As the designer said fourteen years ago : « the most beautiful and purest fragrance in the world: the scent of water on a woman’s skin », L’eau d’Issey Pure takes its inspirations from those words. Transparent and yet deep; fluid yet deep, the fragrance is full of contrasts.
Speaking of contrasts, the combination between sea salty breeze of Maritima and Ambergris bring sensuality and mineral elements to the perfume. A floral bouquets of Crystalline Lilly-of-the-valley, Rose of Damascena and Jasmine is delicately brightening while in the base notes the call of Cashmeran rings out, with musky and woody resonance.
The slender, conical and iconical figure is the signature of the famous L’eau d’Issey perfume bottle. This time L’eau d’Issey Pure bottle structure is more minimalist but still keeps the first bottle main codes and refinement. An artistic decision took by the American designer Todd Bracher who expressed here a return to nature through a sincere poetry : « The droplet symbolises the fragrance and becomes the bottle. ».