On July 4th, Dolce&Gabbana and Shiseido Group announced the signature of an exclusive worldwide license agreement. The agreement includes development, manufacturing, and distribution of Dolce&Gabbana’s fragrance, makeup and skincare lines and products by Shiseido Group. Dolce&Gabbana and Shiseido Group will officially start the collaboration in October, 1st, 2016. Shiseido Group, who offer people the most advanced technology and the finest aesthetics, is one of the largest beautygroups in the world, ranking number 5 worldwide.
Supported by Masahiko Uotani, Shiseido Group CEO said :‘‘We are so proud to enrich our portfolio of prestige brands by such a beautiful luxury fashion brand. The license agreement is aimed at strengthening our brand portfolio for the sake of future top line growth, which is a part of my VISION 2020 for Shiseido Group.
The collaboration of our two companies, with their heritage rooted in such diverse cultures as Mediterranean style and Japan, opens excellent opportunities for creating new exciting values.’’. Of course, this agreement will be for both group an advantage, as Shiseido Group’s vision for 2020 is a mid-long term strategy for » accelerated global success through both organic growth and acquisitions. «
As for Dolce & Gabbana, this opportunity is not to be missed : ‘‘The standards, values, coherence and quality of Shiseido Group perfectly mirror the positioning and path that we have decided to take with Dolce&Gabbana. Hence signing the license agreement with Shiseido represents the ideal choice for the development of our future projects. We are sure that the level achieved by the Dolce&Gabbana fragrances thus far, already well-established and significant, will be further enhanced thanks to this partnership with Shiseido, and we anticipate that together we will be able to fully develop
the potential we believe we have for growth in make-up and skincare.
We are therefore very happy to announce this partnership, and enthusiastically look forward to collaborating on future projects.’’ say Domenico Dolce and Stefano Gabbana. As the negotiations were carried out by Shiseido Group different sectors (Fragrance, etc…), Dolce&Gabbana’s beauty license will be managed from Paris, Shiseido Group EMEA HQ.
‘‘I am very happy and very proud to welcome such a prestigious brand in our portfolio. For us it’s a unique opportunity to collaborate with an extraordinary and inspiring brand in order to bring to life unique creativity and new product experiences. We expect considerable synergy effects from this alliance as it will take full advantage of the
organization scale of Shiseido Group EMEA HQ.’’ says Louis Desazars Directorf of Shiseido Group Fragrance Center of Excellence. Dolce & Gabbana intends to enhance its product lines not only in fragrance but also in makeup and even skincare business. While Shiseido will expand its position in the luxury beauty industry and will significantly increase international turnover.
So it’s a deal ? Now the two Groups have to wait October to see if this agreement was worth it which hopefully will be the case.