489 Views |  Like

Minimal To dressing up New Fashion Generation Casting

New Fashion Generation is the largest model casting ever organized in France. This casting is a bit different than the other. Modern, trendy, New Fashion Generation dusts off the former boring models casting to reveal young french talents. At the end, the winner have the chance to sign with Next Models Agency, one of the most prestigious models agency in the world. Original and modern New Fashion Generation revolutionizes the way this kind of « contests » are perceived.
An event that researches especially new talents also needs to dress the models with original brands. Not surprisingly one of the chosen brands to participate along with the models during the June 30th, the grand final day, was the Italian brand Minimal To.
minimal_to_1617_s03_0134 copy
minimal_to_1617_s17_0655 copy
Founded in 2011 by Elisa Mazza, Danila Olivieri and Stefano Sberze, Minimal To is a womenswear brand which preaches that an unceasing observation of the changes within the  society is a creative boost to the birth of their collections. Minimal To clothing is strictly made and screen printed by hand. which result from a deep search of both technical and natural materials. Conveying the desire for greated relationship between clothing and the person who wears it, the designers are always paying attention to the details through meticulous research of shapes and fabrics, made in Italy of course. Their Spring-Summer 2017 Collection, was worn at the Next Fashion Generation grand final by the models, reflecting both the creative and metaphorical characteristic of the brand and the models amazing singularity.
minimal_to_1617_s31_1198 copy
minimal_to_1617_s29_1134 copy
Always aware to the relationship between clothes and body to establish new aesthetics, Minimal To Collection perfectly matched with the contest concept. Anna Cleveland, one of the most emblematic models of contemporary fashion, was the Jury President at this occasion.
Discover Minimal To collections on : http://www.minimalto.com/ and have a look to New Fashion Generation at : http://newfashiongeneration.com/.