An event that researches especially new talents also needs to dress the models with original brands. Not surprisingly one of the chosen brands to participate along with the models during the June 30th, the grand final day, was the Italian brand Minimal To.
Founded in 2011 by Elisa Mazza, Danila Olivieri and Stefano Sberze, Minimal To is a womenswear brand which preaches that an unceasing observation of the changes within the society is a creative boost to the birth of their collections. Minimal To clothing is strictly made and screen printed by hand. which result from a deep search of both technical and natural materials. Conveying the desire for greated relationship between clothing and the person who wears it, the designers are always paying attention to the details through meticulous research of shapes and fabrics, made in Italy of course. Their Spring-Summer 2017 Collection, was worn at the Next Fashion Generation grand final by the models, reflecting both the creative and metaphorical characteristic of the brand and the models amazing singularity.