Michael Kors, the world-renowned, award-winning designer of luxury accessories and ready-to-wear is preparing his Fall 2016 campaign which is soon to be launched. The theme of this Fall 2016 Michael Kors advertising campaign is individual style. It will come as no surprise that the campaign was shot by the famous fashion photographer MarioTestino.
Breaking the rules, being who you really are and express yourself through fashion, « This season, we’re throwing out the rulebook, » says Michael Kors. « From flirty feathers to textural tweeds, it’s all about individual style and clothes with personality. ». For Michael Kors Collection Mario Testino captured Freja Beha Erichsen in the backseat of a luxe vintage car. From chain detailing, feathers and oversized fur on show, nothing is displayed at random. The images highlight the bold texture and statement-making detailing of Fall’s clothes and accessories. The campaign imagery stays true to the glamorous Michael Kors campaign aesthetic of recent seasons. Of course, Erichsen’s inimitable look and personality, is bringing a fresh and modern mood to the campaing. The model perfectly endorses the portrait of a woman having a private moment while travelling in the utmost luxury.
Celebrating the brand’s heritage with a return to New-York City, the ads for Michael Kors are embodied by wordlwide known models such as Emmy Rappe, Romy Shonberger and Sven de Vries. All captured by Testino, they travel in a helicopter above the Manhattan skyline, evoking the jet-setting glamour of the 70’s and spotlighting the season’s sumptuous textures and glamorous silhouettes. As for Michael Kors Mens, Dutch model Wouter Peelen rounds out the season’s campaign imagery, disembarking from a private jet and spotlighting the line’s sophisticated yet sporty aesthetic. This what Michael Kors is all about, celebrating a personality, through his vision and knowledge of fashion designs.
The global campaign will debut in July, with ads running in fall issues of Vogue, Vanity Fair, Harper’s Bazaar and France Le Figaro Paris Chic in the US and Europe. Reaching in total 34 countries across the Americas, Europe and Asia, the fall print advertising will also appear in digital outlets, as well as media platforms and traditional outdoor media placement. Have a look at Mario Testino former works for Michael Kors in the campaigns available at : http://destinationkors.michaelkors.com/runway/ad-campaigns/.