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Fendi celebrates its 90 years !

90 years of fashion have already flies for the Italian brand FENDI. On this wonderful occasion, Fendi sealed its profound and long-lasting bond with Rome by choosing its hometown to celebrate its 90 year anniversary, staging a unique event in the Eternal City that included a Fashion Show at the iconic Trevi Fountain.

Opened by Kendall Jenner, the beathtaking catwalk was paying tribute to Fendi’s history and success over those years. Many celebrities including Kate Hudson were in attendance at the brand’s second ever Haute Fourrure Show, entitled “Legends and Fairytales”. The Trevi Fountain, a Roman icon, was a one-of-a-kind scenery: its water and play of lights fused with the catwalk rhythm giving life to a divinely magical atmosphere. The public stayed amazed at the collections celebrating Fendi’s birthday with sensuality and elegance.

Founded in Rome 90 years ago, FENDI opened its first boutique in 1926 in Via del Plebiscito, featuring a small fur atelier and leather goods workshop. Today the luxury Italian House hosts in-house ateliers and creative temples where highly-skilled artisans convey all their expertise to unique creations, all made-in-Italy. Fendi, together with Karl Lagerfeld and Silvia Venturini Fendi, celebrate on this occasion, 90 years of the Maison’s great revolutionary worldwide achievements. Fendi has always been an avant-garde brand by their fashion experimentation, unlimited research and innovation. By proposing new luxurious and modern fur designs and accessories, they managed to stay on the top Italian brand over the years.

The Maison is also releasing the “FENDI Roma” book at the San Luca Academy inside Palazzo Carpegna, alongside “FENDI ROMA – The Artisans of Dreams” exhibition at Palazzo della Civiltå Italiana. The exhibition, opened to the public on 9th July,  and is conceived to celebrate the Maison’s unique fur craftmanship and creativity. Here the visitors can (re)discover the founding and distinctive elements of the luxury Roman House’s core values.

The show videos and images are available at : https://fendi90years.com/en/.