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Emilio Pucci launches the Fall/Winter 2016-17 Campaign

Emilio Pucci is getting ready for September. The brand annouces its new Fall/Winter 2016-2017 campaign under the Creative Direction of Massimo Giorgetti. The scenes reveal the new vision of the Florentine Maison: past and future, elegance, metropolitan speed.

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The campaign was shot where it all began: Palazzo Pucci.The setting is the large roof-top terrace designed by Gae Aulenti in 1968. The breathtaking views in the background marry the brand’s Florentine heritage with the contemporary and modern spirit of the collection, giving life to a cutting edge style devoted to a new generation.

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Photographed by Cameron McCool the new collection is enhanced by the photographer’s talent as well as the styling done by Vittoria Cerciello. The hair style by Pierpaolo Lai and make-up by Georgina Graham are soft and reveal the models, Steffy Argelich and Harleth Kuusik, perfect and natural beauty.