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ALICE IN GHETTOLAND – PHILIPP PLEIN SS17 CAMPAIGN

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Philipp Plein released his latest Spring/Summer campaign called: Alice in Ghettoland. The flabbergasting title fits perfectly to the label’s extravagant style.

A fantasy-inspired set features a giant garden gnome watching over a kaleidoscopic neighborhood. A playground for the Bermuda-wearing college boy and the powerful female figure in gladiator boots, seemingly in charge.  She is the star and she owns it: decked-out in jacquard suits, denim, and voluminous accessories, she and her Amazon ponytail reign supreme.

Fergie, the ultimate hip-hop queen was chosen to carry the “heavy” golden chains of the brand’s 2017 campaign with an edge model Matthew Terry. Surrealistic mood defines the late-night still life wherein the cold filter and blue undertones take out the sweetness of the characters. It’s time to play games and they have all the props they need: a bike, a 50s vintage car, candy, garden trolls, and, why not: a ride on the carousel. However, it’s the woman in the center of stage, shining bright in golden armor, always up front – while the kids can only stand back and watch.

Iconic image-maker Steven Klein once again collaborates with Philipp Plein on another new project. A memory-shoot of the final Milan show set before the designer moves to New York.