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New pop-up pearl among the walls of Harrods

capture-decran-2016-12-05-a-22-12-15 Juun.J fashion designer from Seoul makes his apparition in 2007 for the first time in Europe, during Paris men’s fashion week after receiving Asia’s attention for his innovative talent. Known for the deconstruction of traditional ideas in menswear, Juun.J takes inspiration from the youth and street culture. On the way of becoming global the label joins Cheil Industries, an affiliate of Samsung Group in 2012 and expands worldwide.

Today Harrods welcomes Juun.J for a period of 6 weeks counting from the 1st of December. Situated on the Lower Ground Floor in Contemporary Collections, the 32 m2 pop-up showcases the Fall-Winter collection of 2017, including collaboration with Japanese artist Hajime Sorayama and the first ever Pre-Spring collection.

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