This summer 2017, GUESS launches an advertising campaign featuring GUESS models, Bregie Heinen, Tina Lozovskaya and Don Benjamin shot in Malibu, enjoying California’s sunshine, soft sand and crisp water.
Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and lensed by photographer Josh Ryan, the summer 2017 campaign captures the casual and carefree sensuality that embodies the spirit of the collection. Wind swept hair, sun-kissed skin and beach waves are the perfect ingredients for our stylish summer moments.
The women’s wear assortment features silhouettes including beautiful floral floor length maxis, off-the-shoulder boho dresses, and an array of long sleeve chambray shirts in a variety of light to dark washes. Lace dominates the delivery in the form of tops and dresses adding a romantic feel to the collection. Matching two-piece skirts and long-sleeved fringe jackets in blue, pink, black and white stripes are the stand-out pieces of the collection and is the perfect silhouette to wear wherever the warmer weather might take you. Beautiful and delicate crochet dresses and tops are perfect for those long summer nights, while denim jeans, vests and tops inject an all-American cool girl feel to any fashionable wardrobe. Spring’s color palette goes for a tonal approach using clean whites and shades of tan and beige. White distressed denim and island-ready delicate lace dresses and off-the-shoulder tops in crisp white are complemented by the rich earthy tones in the form of shorts and a embroidered jacket.
The collection for men includes faded out long-sleeve denim shirts, bold printed tees, a light layering piece with military patchwork, linen shorts, distressed light wash denim with patchwork detailing, and more polos and shirts that provide any GUESS guy with an assortment of options and colors this spring. The men’s color palette includes pastel shades, military green, with a mixture of bleached out sorbetto hues, tropical prints, and Caribbean paintworks.