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The Set appoints Guillaume Marly as Managing Director of Hotel Café Royal

The Set, the hotel collection behind Hotel Café Royal, London, Conservatorium, Amsterdam and the Lutetia, Paris is pleased to announce the appointment of Guillaume Marly as Managing Director for Hotel Café Royal. Guillaume joins the company in November as The Set continues to build and develop Hotel Café Royal as a truly iconic luxury destination in the London market.

Having worked in some of London’s most admired and notable hotels, Guillaume brings with him the level of expertise and experience necessary to take on a property of Hotel Café Royal’s size and reputation.

Guillaume arrives from the ME London, where he has held the position of General Manager since February 2015. Prior to that he was Managing Director of André Balazs Hotels where he oversaw the hugely successful launch of Chiltern Firehouse in London.

In addition to these two most recent positions, Guillaume’s 20 years’ of experience in the industry includes periods as Hotel Manager at The Ritz and The Connaught and other senior positions at Claridge’s, The Jumeirah Carlton Tower and The Dorchester.

As Guillaume states « It is a real privilege to have the opportunity of leading Hotel Café Royal through its next phase of development. It has been a truly iconic property in London for more than 150 years and I am proud to be part of such a magnificent project. Having started my career at Café Royal over 20 years ago, I feel truly passionate about the property. »
Georgi Akirov, Chairman of The Set remarks “Guillaume is the ideal pick to position Hotel Café Royal in line with our vision of creating the modern grand hotels of our time. I look forward to supporting him as he works hand with hand with the rest of our team in further strengthening the hotel’s position in the market.”