This summer, the French Fashion Institute, ESMOD Dubai, has partnered up with luxury couture house Rami Al Ali, in a special collaboration for Dubai’s emerging fashion industry. The partnership will provide a unique opportunity for Undergraduates, to develop their very own capsule collection under the guidance of the acclaimed founder and designer himself, and with the aim of winning an invaluable internship experience at the Rami Al Ali atelier this August.
As leading fashion names in the Middle East, each partner’s commitment to such initiatives is central to the vision toward shaping the leaders of tomorrow’s fashion industry with flair and professionalism. Under the expert tuition of the designer himself, as-well-as some of the industry’s most highly qualified professionals, both ESMOD Dubai and Rami Al Ali have supported and guided the Undergraduate students throughout the collaboration. The students were briefed to design a look inspired by any of Rami Al Ali’s couture collections, to represent the DNA of the Al Ali brand. Each student was required to demonstrate innovation and creativity, with commercial factors front of mind; price, production and market appeal.
The winner, second year student Karashash Nurakhmet, was selected by Rami Al Ali after presenting an inspiring and comprehensive response to the design brief. The winner has the wonderful opportunity to intern at the Rami Al Ali atelier and will have the chance to gain inside knowledge and expert guidance to produce her own capsule collection. The student’s three-piece collection will be sold exclusively at Polette Concept Store in CityWalk Dubai this September. The incubator retail store was created back in 2012 by Mrs. Tamara Hostal and Mr. Denis Ravizza to support ESMOD students and the business of their alumni’s fashion labels.
Commenting on her success, Karashash remarked: “Not even the sky is the limit. I gave my best to this project and it has been a great opportunity and experience to design and produce a capsule collection under the guidance of acclaimed designer Rami Al Ali. It is a very positive step forward in my fashion career, and I am so thankful to ESMOD Dubai for having opened the doors of the fashion industry to me and other students.”
The Rami Al Ali couture house is recognized globally for its exceptional workmanship and stands out in its remarkable aesthetic of refined glamour, while ESMOD Dubai is the authority in fashion education in the Middle East. Both inspired by the talent and freedom of expression nurtured at ESMOD Dubai, Rami Al Ali not only seeks out the leading talent of tomorrow’s fashion industry, but also shares valuable international experience from the prestigious fashion house. Through the collaboration, ESMOD Dubai and Rami Al Ali act as a united incubator platform, educating and driving an entrepreneurial mindset, whilst highlighting the contribution by tomorrow’s leaders and today’s entrepreneurs.
»It has been an absolute pleasure collaborating with ESMOD Dubai, a fashion institute held in such high international esteem. I was honored to meet the next generation of innovative designers and be able to share my advice and guidance and watch their skills and designs develop throughout the process,’’ Al Ali said.
ESMOD Dubai Founder Tamara Hostal commented that such collaborations further cemented ESMOD Dubai’s teaching, methodology and curriculum as unparalleled in the region and beyond. “We were recently rewarded by the UAE Ministry of State Dr. Maitha Al Shamsi in Abu Dhabi for our achievements in contributing to fashion education at the highest level. ESMOD Dubai and Rami Al Ali are on the same dynamic which is to build a closer link between fashion education and the fashion industry. We are thrilled to welcome the capsule collection designed by our student Karashash Nurakhmet mentored by Rami Al Ali. Such a collaboration is a recognition of the savoir-faire to train the next fashion professionals needed in this industry.
« The introduction to a household name of global fashion allows for a dynamic program and ultimately students that respond to the ever changing fashion trends both regionally and globally, » Ms Hostal said.
For more information on ESMOD Dubai and Rami Al Ali please visit www.esmod-dubai.com and www.ramialali.com.