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ETIHAD AIRWAYS LAUNCHES ‘RUNWAY TO RUNWAY’ FASHION FILM AT NEW YORK FASHION WEEK

[youtube http://www.youtube.com/watch?v=vaVVCtdekzg&w=560&h=315]

New York, USA – Etihad Airways and renowned British designer Julien Macdonald OBE, officially launched a promotional fashion film on the opening night of NYFW: The Shows. Featuring over 17 couture outfits by the celebrated designer, and WME | IMG models, the short inflight film draws parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight.

Julien Macdonald poses with models wearing his iconic designs at the launch of Etihad Airways’ promotional fashion film ‘Runway to Runway’ at NYFW: The Shows in New York City

Amina Taher, Etihad Aviation Group Vice President Corporate Affairs; and Model Halima Aden toast the launch of Etihad Airways’ promotional fashion film ‘Runway To Runway’ at NYFW: The Shows in New York City

Model Montana Cox poses with Etihad Airways Cabin Crew at the launch of Etihad Airways’ promotional fashion film ‘Runway To Runway’ at NYFW: The Shows in New York City.

Model Maye Musk attends the launch of Etihad Airways’ promotional fashion film ‘Runway To Runway’ at NYFW: The Shows in New York City

The film was unveiled last night at a high-profile press event in the Etihad Airways VIP Lounge at NYFW: The Shows with an archive presentation and appearance by Julien Macdonald.

With participation by members of Etihad Airways’ award-winning cabin crew, the film also features unique integrations with global brands such as IWC Schaffhausen and BMW.