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Namshi unveils exclusive FENTYxPUMA campaign in Dubai

Namshi partners with global sports brand, PUMA to launch the FENTY PUMA by Rihanna collection in the GCC. Varsity sport gets a high fashion makeover with a collection that represents different youth cultural cliques and their unique style that sets them apart – there is something for the nerds, jocks, skaters, preppies, goth kids and of course, the ‘bad gals’.

Staying true to FENTY’s style, the collection features chunky hand-knit sweaters, chenille PUMA Cats and varsity F’s adorned rub knit sweaters and dresses as well as oversized coats in faux shearling and furs. Signature branding details such as Rihanna’s lucky number 13, badges representing her birth year, 1998 and FENTYxPUMA zipper branded zippers, buttons and trims appear throughout the range.

One of the most sought-after pieces from the much-awaited collection, the Cleated Creeper Suede will also be available on Namshi. A variation of the iconic PUMA Creeper, the Cleated Creeper Suede features a lush suede upper with an exaggerated rubber platform sole. Accessories range from over-sized teddy bear bags and vanity cases to puffer caps, chokers, varsity baclavas and scarves, all perfectly complimenting the university-ready look.

The collection is now available on Namshi.com