Style influencer Nina Zandnia, Emarati entrepreneur, motivational speaker and FoCP Board Member Anas Bukhash, fashion entrepreneur, digital influencer and media persona, Rosemin Manji, Olympic diver Maxim Bouchard, and independent art retailers Drawdeck have all joined the unique event, merging catwalk fashion with charitable contributions, in order to make a real difference to women and men affected by cancer.
W Gents Salon founder Omar Al Busaidy, Dubai food and lifestyle blogger Naomi D’souza, and Omar Borkan who became an internet sensation in 2015 as the Gulf’s most handsome man, have all contributed designs for the worthy cause as well.
Dubai’s urban food experience, Salt and BARE Gyms are also developing their own artistic t-shirt interpretations, along with three distinctive creations by host venue and fashion concept-store LE66 Champs-Elysées in City Walk. Eclectic and affordable art retailer Drawdeck will be producing all t-shirt designs, which are available at LE66 in City Walk, and retail between AED 150 and AED 220.
The collaboration will draw attention to breast cancer awareness in October and the annual ‘Movember’ campaign, a global initiative highlighting issues surrounding men’s health. Celebrities, brands, and social media influencers will play various roles from designing custom t-shirts to giving inspirational talks.
The T-shirts will retail throughout October, November and December at the most recent edition of LE66, located in City Walk with prices ranging between AED 150 and AED 220. A hundred percent of the profits will be going to FoCP.