Maison De Joelle, the chain of luxurious salon, founded by Joelle Mardinian in 2008, introduced an all pink campaign that delivered a powerful message in line with the Breast Cancer awareness month. The makeover inspired video portrays influencers from the region doing a pink makeover with pink make-up, nails and outfit, instilling the importance of raising awareness. With the theme of the shoot revolving around prevention and proactiveness when it comes to checking yourself, a deeper message conveys the importance of feeling confident in the skin you are in.
With many strong women fighting and supporting dear ones in their battle, the aim is to bring forth the importance of early detection and proper care. “To feel beautiful is important for all women, especially the brave ones who inspire us.”, said Joelle Mardinian, an advocate of beauty for all. With many women feeling unattractive while they deal with breast cancer, either directly or indirectly, a photo shoot like this is aimed to inspire people and make them feel beautiful.
The Maison de Joelle awareness campaign saw various powerful women come together for a truly special cause. Well known Iraqi Presenter, Mays Anber, stylists Justina Robinson and Kelly Lundeberg, Iraqi fashion blogger Mais Mustafa, Talent management and entrepreneur, Semia Azaiz; and “dessert” queen Mai El Bany from The Candy Bar alongside Dubai´s very own fashion police, blogger Ameera.
The salon has its own identity as a beauty house that offers unique makeover experiences. Bringing upbeat transformations to life, it inspires beauty loves to break free from constraining norms. The salon further is best known for the dedicated services offered through a team of professionals, keeping up to date with the latest trends, tricks and ideas.
With much importance being paid to regular checks, proper consultations and quick action, the message further reveals positivity filled, supportive messages by the beautiful influencers, having fun and enjoying the makeover, giving a glimpse into the art and fun of make-up while delivering a strong message.