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Introducing the GUESS Jeans Holiday 2017 Advertising Campaign

Cuban Mexican American multiplatinum chart topping singer/songwriter, Camila Cabello returns for a second season as the face of the GUESS Jeans Holiday 2017 advertising campaign alongside model, Alex Dellisola in a mixture of both classic black and white and hyper-saturated imagery.

Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova at Hollywood’s iconic Chateau Marmont Hotel, the duo’s playful energy radiates throughout the assortment of photographs and draws the viewer in wanting more. Cabello, flirtatious and carefree, uses the famed Sunset Boulevard staple as her playground in this hot and steamy storyline. The season’s strong color palette and vast array of statement pieces are highlighted throughout the campaign and pop within each image.

« Excited for this new holiday campaign with GUESS, shares Cabello.” “I love this aesthetic and can’t wait for everyone to see it. »

“To create my first GUESS campaign with Camila 7 months ago was a pivotal moment for me,” says Paul Marciano, Chief Creative Officer for GUESS?, Inc. “I’ve never worked with a singer before and was surprised to see how much energy and excitement Camila brought to set. She is so beautiful! Camila embodies the essence of a true GUESS Girl with her natural beauty, confidence and radiant energy which shines throughout the campaign. I truly believe she is a rising star that will be recognized globally in the fashion world very soon.”

The Holiday women’s wear assortment welcomes the season’s cooler months with a selection of party dresses dominating the delivery and continuing to hug every curve in the form of minis, lace maxis as well as long sleeved silhouettes with delicate sequin designs. Intricate floral embroidery is also key across this year’s Holiday Collection, adding a touch a femininity to the upcoming season. The holiday denim collection combines main stay blue jean styles and shirts to keep in rotation for the season ahead, while the 1981 GUESS capsule collection pays homage to the brands iconic logo tees.
The ready-to-wear collection is complimented by a mixture of the season’s accessories, including the exciting launch of the G LUX handbag family, made with a spectrum of bright colours and luxurious fabrics, injecting a youthful vibe to the collection.

The GUESS Holiday 17 Collection will be available GUESS stores from November 2017.