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Toyota is the 2017 Dubai International Motor Show’s Official Adventure Partner

Electrifying indoor stand with regional premieres of two popular models and exhilarating outdoor activation

Toyota, exclusively distributed by Al-Futtaim Motors, UAE’s leader in sustainable mobility since 2008, has announced its participation at the Dubai International Motor show as the Official Adventure Partner where it is set to impress adrenaline-addicts at the outdoor stand with a 4×4 Adventure.

Toyota will be bringing the essence of Waku Doki, Japanese for adrenaline rush, to the outdoor activity, where many of its SUVs will be put in action, featuring the expanded Xtreme lineup, now consisting of Toyota Fortuner Xtreme, Land Cruiser and FJ Cruiser, alongside the recently launched 2018 Prado and one of the best LCVs on the market, Toyota Hilux.

But this is not all, as Toyota will premier two cars in the region, one of which will add a bold new element to Toyota’s on-going goals to provide sustainable mobility on a larger scale, while the other will continue the legacy of agile, enjoyable and stable performance.

Show goers who participate in any of the Toyota indoor or outdoor activities will enter a draw for a chance to win a five-day trip to Tokyo, Japan.
“This year at the Dubai International Motor Show, we aim to appeal to both, thrill seekers and environment-conscious individuals, with new car launches and experiences in both fields. Toyota’s stand will not only showcase what is new and improved, but will be able to share with the public its vision for a cleaner, more sustainable future, in line with Toyota’s 2050 Environmental Challenge and the UAE Vision 2021” said Saud Abbasi, Managing Director of Toyota at Al-Futtaim Motors.

Toyota will be dedicating the largest part of its stand to zero-emission Fuel Cell Electric technology and hybrid motoring, in order to help raise awareness about the various benefits these technologies can bring to the environment.

“The Dubai International Motor Show is a great platform for Toyota to educate the public about means its latest vehicles and technologies, are contributing to drastically reducing emissions and promoting greener mobility through hybrid electric and Fuel Cell electric vehicles”, continued Abbasi.
While the outdoor stand is just outside the main entrance of the Dubai International Trade Centre, the indoor stand is in Hall 3, stand 315.