TAG Heuer has partnered with Debonair Magazine to create the House of Debonair by TAG Heuer, a party venue created to celebrate the final race of the 2017 season. An exclusive party held on Friday November 24 in Yas Marina featured the world’s number one DJ Martin Garrix and Red Bull Racing Formula One Team Driver Max Verstappen.
To kick off the evening, Martin Garrix visited Yas Marina Circuit, where he was met by fellow Dutchman and friend, Max Verstappen. Max showed Martin around the Red Bull Racing garage, introducing him into the world of Formula One and providing some tips on how to become a top level driver.
Afterwards, the two Dutchmen moved to TAG Heuer’s party in House of Debonair, where Martin presented in exclusivity his song to be released in December at the motor-racing inspired party. It was his chance to repay the favour and display his talent to Max in the place he feels most comfortable – near the dance floor. Max together with the crowd, enjoyed the music and the party was officially underway.
The innovative concept lounge House of Debonair by TAG Heuer played host to the Swiss watch marque’s selected VIPs, with 150 guests attending the exclusive party. With some of TAG Heuer’s most iconic pieces on display, many inspired by the brand’s heritage in motorsport, it was a fitting finale to another fantastic year for TAG Heuer in Partnership with Red Bull Racing.
Motor racing runs in TAG Heuer’s DNA. The company designed the first dashboard dial for racing drivers and pilots back in 1933, and throughout the years ambassadors such as Steve McQueen, Juan-Manuel Fangio, Brazilian racing legend Ayrton Senna have sported the brand. Combined with affiliated partnerships such as the Indy 500, the Monaco Grand Prix and Formula E, and a number of chronographs inspired by the sport, TAG Heuer and motor racing have long been inseparable.