Il Gufo, the Italian brand that sells high-end clothing for newborns and children up to 14 years of age, has chosen Triboo to renovate its digital platform thanks to the restyling of its corporate website and its integrated e-commerce.
Children dressed as children. The brand’s slogan was the first thing to inspire the design project: make things simple with a layout that conveys quality, attention to detail, respect for the target market and for the products themselves. Both the online shopping section and website magazine feature asymmetric page design that creates a stimulating visual rhythm and streamlines the way that the contents—a careful balance of commercial initiatives, product catalogues and editorial content—are used.
“Il Gufo’s online shopping channel will end the year with an increase of 30% over last year’s result, accounting for 5% of the total retail turnover” states Alessanra Chiavelli, CEO of Il Gufo. “The digital platform had to be totally in line with our quality standards and the shopping experience that we guarantee our customers every single day.
In addition, the new website is the perfect place to display content that has been created to inform customers of our products, their features and the values at the heart of each and every one of them”.
The new e-commerce platform is available in five languages (Italian, English, French, German and Russian) and is being managed, alongside all invoicing services, payments and worldwide shipping and delivery logistics, by Triboo Digitale (the Triboo Group’s e-commerce company).