Marie Claire Arabia, a Mediaquest publication, has put a passion for shoes toward a worthy cause by donating the proceeds from its SHOES FIRST event to the Make-A-Wish Foundation – a non-profit organisation that fulfils the wishes of children with life-threatening medical conditions. The event took place on 1st December at the Tryano store in Yas Mall, Abu Dhabi and featured a lunch hosted by Gossip, attracting more than 100 attendees.
Alexandre Hawari, Co-CEO of Mediaquest, commented: “Our SHOES FIRST event has continued its charitable mission this year by gathering women from across the nation to give back to the community while also enjoying the season’s most exciting footwear. We are delighted to be supporting the Make-A-Wish Foundation and bringing hope, strength and joy to children, and to be demonstrating our commitment to upholding the values of the UAE’s Year of Giving 2017. We would like to thank everyone who contributed to making this event a great success, including our generous fashion influencer supporters and our valued guests.”
SHOES FIRST is the Middle East’s only day-long celebration of shoes, featuring shopping, networking, pampering experiences and a full day of entertaining activities that are always underpinned by a charitable cause. For the second time, the event was supported by top fashion influencer and TV host Diala Makki, who was joined by other leading personalities including Shahad Ballan, Salama Khalfan and Daniella Rahme. Fashion expert Mimi Radd was also on hand to offer guests her insider tips and insights into the glamorous world of shoes and the season’s latest trends.
The SHOES FIRST event was first introduced in October 2013, inspired by Marie Claire US editor’s philosophy of dressing from the shoes up. Since then, it has expanded internationally to 12 editions, reaching 22 million women worldwide across print and digital channels in USA, UK, Australia, Czech Republic, Hungary, Italy, Korea, Romania, Russia, Spain, Thailand, and Ukraine, and now KSA and the Lower Gulf.