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SYFY AND OSN BRING THE SCI-FI UNIVERSE TO DUBAI AS FANS EXPERIENCE INSA’S AUGMENTED REALITY STREET ART COME ALIVE AT CITY WALK

This weekend NBCUniversal International Networks and OSN, the region’s leading entertainment network, partnered SYFY – the destination brand for fans of science fiction and fantasy genres – with INSA, the globally celebrated graffiti artist who created the world’s largest GIF visible from space – and unveiled his latest piece of street art which comes alive via augmented reality (AR).

INSA, known internationally for his trademark stop-motion animated graffiti, or as he calls it “GIF-iti”, debuted the unique sci-fi themed street art outside Green Planet at City Walk in Jumeirah this weekend. Earlier this week visitors also had the opportunity to see the notoriously secretive artist in action. The entire process was captured on a time-lapse video and fans can view here.

INSA’s works are created by hand-painting gigantic murals on walls, which are then photographed, re-painted and then photographed again before being converted into a loopable clip, or GIF. These paintings are then digitally brought to life with the AR app « GIF-iti Viewer, » which can be downloaded for free from the App Store and Google Play store.

“It’s been a real pleasure working on this project with SYFY and OSN,” commented INSA. “It’s the first time I’ve worked in real time with CGI artist David McLeod who is based in New York. The piece was painted over four days and portrays a fourth dimension or portal to another universe, which I hope fans of sci-fi will enjoy. Dubai is a forward-thinking city and so I wanted to capture this in the mural.”

Visitors can experience the final mural this December as it remains on display at City Walk.