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Philipp Plein Junior Launches SS18 In The Middle East

PHILIPP PLEIN presents the new Spring/Summer 2018 junior collection across stores in the Middle East.


The new PHILIPP PLEIN JUNIOR collection imagines a fabulous contemporary world where cheerful, chic and witty girls play with colorful creatures inspired by animals of timeless childhood rhymes and bedtime stories.

An army of poseur bunnies, skunks, birds, tigers and fawns pops up in the season’s vivid motifs, mimicking the ubiquitous cartoon-app filters used in countless selfies and social media posts. Livened up with heart-shaped eyes, long lashes and floral head-crowns these cool friends, called Roxy Tornado or Sweety Sweet, are saturated in bright hues such as cherry red and sunny yellow, and softened by romantic shades of pink, baby blue and lilac.

Dream dresses are fashioned from refined, lightweight fabrics including duchesse, organza, silk and chiffon – often in contrast with everyday jersey and denim to deliver hyper-modern shapes like the extra-long bomber, the oversize sweatshirt and the studded perfecto jacket.

With their deluxe yet easy to wear attitude, silhouettes feature 3D embroideries, metal and rhinestone appliques, shiny prints and all-over patterns that mix fanciful animals with dark gothic-style scripts in black.

PHILIPP PLEIN’s modern-day fairytale also dives into an enchanting sea of mermaids: beautifully tinted, enhanced with glamorous sequins and rhinestones, featuring flamboyant denim pieces adorned with sparkling embellishments and sleek embroideries.

A focus on Teenagers with leather jackets in vivid colors, fashionable overalls, maxi-à-porter tees teamed with printed leggings and elaborated sneakers, and cropped or super-skinny jeans for any taste or style.

Emblematic of the collection’s fairy tale mood, the Princess capsule edition for the younger ones highlights the concept of pure elegance and Made in Italy sophistication introducing rich textures and romantic silhouettes fronted by an iconic pink duchess gown strewn with polychrome gems in varying cuts and sizes, coordinated with a gracious mid-heeled slipper to swing, dance or bow graciously…just like a red carpet Cinderella!


True to the brand’s DNA, the PHILIPP PLEIN JUNIOR boy draws from the Rockabilly-meets-Graffiti vibe of dad’s closet, a contemporary color-attack inspired by inner city writers once considered outlaws but today exhibiting their work in the world’s most renowned galleries and museums.

This said, the designer has tapped the street-art golden boy Alec Monopoly to retune the collection’s rockabilly sound through the storytelling graphics sketched on the t-shirts as if they were blank walls, through the all over-prints of cars and flames and through the unexpected rethinking of the brand’s logo and iconic elements.

Skulls are amplified by varnish & spurt effects; the hexagon becomes a signature wall stamp stolen from the NY high-line; tigers and eagles morph into underground gang tattoos.

Equally strong and sharp, the color palette revolves around black and white, followed by an impromptu burst of vivid colors such as mellow yellow, royal blue and cyber fuchsia.

The new season’s essentials – from the sweatshirt to the biker-jacket and the baseball cap – are unique and vibrating like authentic artworks to collect: either richly studded, 3D embroidered or encrusted with shiny rhinestones and precious patches, they epitomize the extraordinary mix of techniques and detailing seen throughout the lineup, underlining the brand’s dazzling soul.

Available at the below locations in the UAE and on www.plein.com.

– PHILIPP PLEIN Dubai Junior

Level Kids, City walk, Dubai, United Arab Emirates

– PHILIPP PLEIN Abu Dhabi Junior

Tryano in Yas Mall, Abu Dhabi