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The House of Negroni launches at BB

The Story

The House of Negroni launches its Dubai Chapter with its first pop-up Negroni experience at BB, Dubai’s hottest restaurant and bar.

Discover the personality of this ruby red Italian charmer on the 6th February 2018 with masterclasses, culinary concepts and social experiences over the three tiers of BB.

This is a night dedicated to the arty, the charming, the seductive, the daring and the bold. So if you are ready to Live with Spirit – hop on your Vespa and head down to BB to discover why the Negroni has been at the top of the cocktail list for the last 100 years.

The Negroni

The Negroni is a classic drink often enjoyed before meals. This Italian aperitif consists of equal parts of Gin, Vermouth and Campari and has been enjoyed by poets, artists, fashionistas, movie stars and loveable rogues for over 100 years.

The House of Negroni

The House of Negroni is a global movement that celebrates the history and character of the Negroni. We host carefully curated experiences and events that encourage people to Live with Spirit and discover the Food, Fashion, Art, Music, Culture & Design associated with the Negroni lifestyle.

The House of Negroni revolves around the essential and often overlooked fourth ingredient of a Negroni – the ICE.

We INFORM people about the history, origins and quirks of the Negroni and introduce them to the unique brands, experiences, fashion, art, design and principles that are associated with the Negroni lifestyle.

We COLLABORATE with industry leaders in the fields of cooking, art, music, design, architecture, bartending and more to bring unique Negroni inspired activations to life.

We ENGAGE with our community by hosting events, masterclasses and experiences that bring people together and have them participate, share and embrace the spirit of the Negroni.


Enjoy a pop up Negroni experience curated by The House of Negroni and BB.


Date: 6thFebruary

Location: BB Social Dining, Gate Village 8, DIFC

Time: 7pm – 12pm

Price per ticket: 475AED

Bookings made through [email protected]