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London Fashion Week AW18 – House of Holland

Grow up | Wake up, stand up, get out, get laid, delete the number, regret it after, be horny, be shy, try hard, get fucked, make mistakes, shag mates, sleep a little, chat a lot, lie a bit, kiss true, have fights, say sorry, love long, mean it, say it, remember: breathe. These are the words from East London poet Max Wallis that are behind the title of House of Holland’s AW18 very inspired collection.

Composed of 20 styles, the collection is designed to encourage creativity and reinterpretation through layering and accessorising, focussing on the the House of Holland customer in her day-to-day in the city. The individual items are to lust for in themselves, filled with the brand’s DNA, with colour-pop shearling, tartan, floral and camouflage prints, beautiful British wools. The silhouettes are quite balanced, with streetwear elements such as track suits or football-like scarves underpinning more formal pieces.