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London Fashion Week AW20 – On|Off

The mood at On|Off this season shouted ‘All Power to the Imagination’, a Situationist International slogan scrawled on Paris walls during the May 68 protests. A positive message of hope in a critical time where fashion has to reinvent itself, as well as a yearning to protect the art of fashion, individualism & self-expression.

For the last two decades, On|Off has mentored, and showcased more than five hundred designers, kicking off the careers of some of the greatest. This year’s designers embody a great combination of innovation, creativity and sustainability:

404 Studio

ZAFUL

House of SheldonHall

IYA₦U

Yan Dengyu