London College of Fashion Launches COLLEGE SHOP in the Heart of the West End

London College of Fashion just opened COLLEGE SHOP, its first ever pop up retail space in the heart of the West End – in Kingly Court just off London’s famous Carnaby Street. Launched on Thursday 8 September 2011, in the lead up to London Fashion Week, it will run for just over two weeks, stocking unique and one-off creations by its legion of multi-talented alumni.
In a boutique gallery setting shoppers will be able to pick luxury, affordable pieces by future design stars. Stock will rotate daily allowing clients to discover beautiful one-off designs from recent graduates in womenswear, menswear, footwear, accessories, jewellery, fashion photography and illustration alongside more established LCF graduates from the last 5 years including hot young designers William Tempest, Ada Zanditon, Beatrice Boyle and Hasan Hejazi.
Pieces are wearable but luxurious and have been selected by a buying team including Angela Quaintrell – former buying director at Liberty. Prices start at just £20 and go up to over £400 – with most pieces between £100 and £250.
Also on sale is exclusive branded COLLEGE SHOP organic cotton canvas bags (free with purchases over £50), the new issue of Pigeons & Peacocks LCF’s exclusive magazine, oyster card holders and postcards designed by Fashion Illustration stars Beatrice Boyle and Noro Kim – starting at just £5 these limited edition pieces provide fantastic presents and collectible mementos.
The in-store experience at COLLEGE SHOP is personal, with clients able to browse the digital catalogue for further items of interest and arrange private appointments. Each piece has a unique item number, and is signed by the designer, with an accompanying statement of authenticity.
Open to the public from Friday 9 September to Wednesday 28 September – Kingly Court, W1B