SERGIO ROSSI’S NEW CONCEPT STORE OPENS LONDON

To celebrate the opening of their new retail concept, SERGIO ROSSI invited the fashion community in London for Frieze to mingle with cinema, art and design dignitaries at a cocktail party in their 207A Sloane Street, UK flagship store.
A playful tribute to femininity and an alluring homage to the world’s emblematic screen icons, the London store was inspired by the high-heeled shoe’s curvaceous silhouette heralding womanly beauty and power with dramatic furnishings in a domestically comfortable setting.
Guests included: Alexis Babeau, Deputy CEO of PPR Luxury Business Group; Christophe Mélard, Sergio Rossi President and CEO; Francesco Russo, Creative Director of Sergio Rossi, Liberty Ross, Rupert Sanders Roisin Murphy, Mary Charteris, Georgia May Jagger, Dinos Chapman & Tiphaine De Lussy, Erin O’Connor, Ilse Crawford and Kelly Hoppen.