It’s been 10 years that H&M has collaborated with the biggest names in fashion and for this 10th year the Swedish giant invited for the first time an American designer: Alexander Wang. The opening night of this collection took place in New York with a spectacular show, Missy Elliot concert and the presence of celebrities. Including interviews with Margareta van den Bosch, Alexander Wang, Jessica Chastain, Dakota Fanning, and Kate Mara.It’s been 10 years that H&M has collaborated with the biggest names in fashion. 10 years that have been marked by capsule collections that sell out within minutes of their release. And fittingly for this tenth year, H&M invites an American for the first time, the designer, Alexander Wang, who is also today, the artistic director at Balenciaga. For the launch of this collection in stores this 6th November, a multitude of celebrities came to the party organised in New York to not miss the spectacular fashion show and Missy Elliot concert. Interviews: Margareta van den Bosch: It means that they have been successful I think this kind of idea that we had people still like it and are still queuing for it. Alexander Wang: To be part of the H&M family and to work on this project with them was so exciting but also at the same time we really felt that we wanted to approach it differently; the idea of active wear, and performance wear has always been something that I’ve always been close to me and my inspiration process, and I knew that I wanted this collection to be something that would really be exciting for everyone. Jessica Chastain: I love Alexander, I love how he takes street clothes and makes them really urban fashion. I’m hearing rumours of using sports and performance clothes and creating a whole new urban wardrobe. Dakota Fanning: I’m such a fan of Alexander and I wear so many of his pieces from his own collection in my everyday life, so I’m very excited to celebrate the collaboration and wear it. Kate Mara: H&M is such an easy place to go shopping too so I love that they’re working with him, so that more of the general public can go and buy his designs.