When it all started in 1882, for the French brand Le Coq Sportif, with the opening of a little hosiery store in Romilly-sur-Seine, nobody would have bet on it. Emile Camuset, the man who opened that store, loved sport with a fierce passion, which is surely a key to Le Coq Sportif success. 130 years later, the brand has become one of the world’s most prestigious sportswear brands. Renowed for its clothing, footwear and sporting equipment, Le Coq Sportif is the best ally for those who, as its creator, love sports and fashion.
In 1975, the story began between Arthur Ashe and Le Coq Sportif. The American tennis player Arthur Ashe became the first black man to win the Wimbledon singles’championship and its was Le Coq Sportif who outfitted the talented tennisman. After Arhur Ashe beat fellow American Jimmy Connor, the tennisman was considered as a hero from a large part of the American population. Throughout his life he used his sporting profile to campaign on a variety of issues. He protested against apartheid in South Africa and US treatment of refugees arriving in the country from Haiti. Ashe was obviously open-minded and generous sportsman who perfectly matched the French brand’s values.
Le Coq Sportif tries to create the best for their customers with innovative products. This time, the brand is paying tribute to Arthur Ashe by releasing the Arthur Ashe Authentic Tennis Shoes. The tennis sneaker, in all white premium leather is simple something one cannot go wrong with. The brand’s original designs engineered in collaboration with Ashe for increasing breathability and performance. The sneaker gathers an elegant style statement that’s grounded in sport’s technicality and precision. For the new ones, the style and technical elements come from the worlf of tennis. The French label’s elegant low-cut tennis shoes gets treated to a refined new series of color ways. Still the shoes retains the details of its original design directly crafted to tackle the rigors of tennis.
The sneakers are available at : http://www.lecoqsportif.com/ and in stores.