Bang & Olufsen and Scuderia Ferrari announce their partnership

Bang & Olufsen today announced a new partnership with Scuderia Ferrari for the 2023 Formula 1 season.

Not only will the Bang & Olufsen logo appear on the cars driven by Charles Leclerc and Carlos Sainz, but the leading premium audio company will also work closely with Scuderia Ferrari to provide high-flying experiences for Formula 1 fans. These experiences will take place at the Scuderia Ferrari facilities at the Formula 1 Grand Prix circuits, as well as in Bang & Olufsen stores around the world.

“We are delighted to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been synonymous with cutting-edge audio technology and cutting-edge design. Like Ferrari, Bang & Olufsen is a benchmark in its field, and the brand is constantly pushing the boundaries of its industry through ongoing research into materials and aesthetics. The two companies have a lot in common, which is why we have high ambitions for this partnership,” says Benedetto Vigna, CEO of Ferrari.

According to Bang & Olufsen CEO Kristian Teär, the partnership with Scuderia Ferrari marks another important step in the company’s ambition to deliver magical moments to customers around the world.

“Bang & Olufsen has been built on innovation, exceptional craftsmanship and world-class performance. We are driven by a passion to create unique moments for our customers. The second you come into contact with our brand, we want the experience to be magical, luxurious and timeless; and we believe that Scuderia Ferrari is the perfect partner to deliver these moments for music and Formula 1 fans.”

Magic on the runway and in-store experiences

Since 1925, Bang & Olufsen has created some of the world’s most iconic audio and home entertainment products through a unique combination of powerful sound, timeless design and unmatched craftsmanship.

Bang & Olufsen will accompany the magical moments on the slopes with top-of-the-line products, such as its most advanced, powerful and efficient Beolab speakers, as well as the immersive TV experiences for which the brand is known.

In Bang & Olufsen stores around the world, customers will enjoy a series of immersive events that celebrate the love of speed and music.

Bang & Olufsen is a premium audio-visual brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen, two pioneers whose commitment and vision remain at the heart of the company’s strategy today. For almost a century, Bang & Olufsen has been pushing the boundaries of technology, which has kept it at the forefront of sound innovation.