IL NUOVO CONCEPT STORE DI SERGIO ROSSI APRE A LONDRA

To celebrate the opening of their new retail concept, SERGIO ROSSI invited the fashion community in London for Frieze to mingle with cinema, art and design dignitaries at a cocktail party in their 207A Sloane Street, UK flagship store.
A playful tribute to femininity and an alluring homage to the world’s emblematic screen icons, the London store was inspired by the high-heeled shoe’s curvaceous silhouette heralding womanly beauty and power with dramatic furnishings in a domestically comfortable setting.
Guests included: Alexis Babeau, Deputy CEO of PPR Luxury Business Group; Christophe Mélard, Sergio Rossi President and CEO; Francesco Russo, Creative Director of Sergio Rossi, Liberty Ross, Rupert Sanders Roisin Murphy, Mary Charteris, Georgia May Jagger, Dinos Chapman & Tiphaine De Lussy, Erin O’Connor, Ilse Crawford and Kelly Hoppen.