Perfumes and Valentine’s Day: which brands and fragrances do the French prefer? – idealo study (Axel Springer Group)

Here is a study carried out by idealo, Europe’s leading price comparison service. Indeed, as the Valentine’s Day, knowing that cosmetics and beauty products are generally very popular at this time, idealo has chosen to focus on the most popular perfume brands and fragrances in France What are the favorite brands and perfumes of the French for women and men? How have fragrance supply and demand changed since January 2017?

So here are some of the study’s findings:

• French brands are in a position of hegemony on the French market;
• Lancôme per women e Dior per men are the most popular brands;
• As far as fragrance is concerned, the star perfumes of this year are more or less the same as last year: La vie est belle by Lancôme for women, and Sauvage by Dior for men;
• Giugno e November are the best months for perfumes in France.