KENZO x WWF

KENZO x WWF

KENZO continues its support of tiger conservation with the launch of a second capsule collection, featuring its emblematic tiger in a new graphic representation.

A strong signature, the tiger symbolizes the founding principles of KENZO: powerful energy, nature as a major inspiration, and the dynamic “Jungle Jap” spirit. Sadly, this fascinating feline is endangered.

It is KENZO’s wish to help preserve these unique animals, which are also a keystone species underpinning the health of ecosystems and the wellbeing of communities and wildlife in the areas they inhabit.
For this reason, KENZO is partnering with WWF to support their work to double the number of tigers in the wild by 2022, the next Year of the Tiger in the lunar calendar.
This goal, known as TX2, is one of the most ambitious conservation goals ever set for a single species.

Composed of essentials – sweatshirts, t-shirts and tank tops – the new capsule collection is made of 100% organic cotton certified by the Global Organic Textile Standard (GOTS).
This collaboration forms part of a broader partnership between KENZO and WWF, which will work to improve the sustainability of our cotton supply chain and freshwater footprint.