COACH INTRODUCES FALL 2021 WITH COACH FOREVER SEASON TWO<\/p>\n
Presented on \u201cCoach TV\u201d in Collaboration With Juergen Teller and the Coach Family; With Pre-Show Vignettes Written and Directed by Frances Frances<\/p>\n
Coach\u00a0 debuts Stuart Vevers\u2019 Fall 2021 collection for the house, Coach Forever Season Two. The collection will be shown during a virtual live presentation, \u201cCoach TV,\u201d on Instagram and across other brand channels. The Fall film and lookbook is created in collaboration with photographer Juergen Teller and the Coach Family, and accompanied by \u201cpre-show\u201d entertainment written and directed by Frances Frances.
Building on last September\u2019s story of community, responsibility and mixed-season wardrobing, Coach Forever Season Two is the next chapter of Creative Director Stuart Vevers\u2019 vision of mixing past, present and future together in one moment to speak to real-life dressing and a more responsible approach. Telling a new story about \u201ccreature comforts,\u201d it is inspired by our indoor and outdoor worlds mixing and features layered and loose silhouettes, plush oversized shearling coats and leather jackets created in collaboration with the American outerwear brand Schott, a charming menagerie of creatures embroidered on ready-to-wear and accessories, and a reimagination of the house\u2019s Rogue carryall.
Mirroring the mood of our times, and exploring the juxtapositions of fashion and pop culture, the presentation will reach audiences via \u201cCoach TV\u201d beamed across the house\u2019s social channels. The experience will be escapist, nostalgic and tongue-in-cheek and will bring together the Fall lookbook, captured on the Coach Family around the world by Juergen Teller, as well as pre show vignettes that pay homage to American television, written and directed by Frances Frances.
\u201cI have always loved exploring the intersection of fashion and pop culture at Coach,\u201d said Vevers. \u201cI am excited to bring my latest vision for the house to life via \u2018Coach TV.\u2019 I wanted both the collection and the presentation to make sense and resonate in these unique times and I am excited to share both in a way that I hope will entertain and inspire.\u201d
Created with Coach Family captured around the world, the presentation features Jennifer Lopez, Michael B. Jordan, Kaia Gerber, Paloma Elsesser, Megan Thee Stallion, Kiko Mizuhara, Cole Sprouse, Xiao Wen Ju, Hari Nef, Binx Walton, Jon Batiste, Cordae, Rickey Thompson, Tavi Gevinson, Wisdom Kaye, Kim Gordon, Coco Gordon Moore, KJ Apa, Julia Nobis, HyunA, Dawn, Ma Zhe and Bob the Drag Queen\u2014and music by Blondie.
To support the house\u2019s local community in New York, The Coach Foundation has made a donation to Real Opportunities for All Restaurants (ROAR) to support their work providing direct assistance to restaurant workers in New York City facing unprecedented challenges as the result of the COVID-19 pandemic.
Watch Coach Forever Season Two *here*