{"id":62015,"date":"2010-07-04T17:23:37","date_gmt":"2010-07-04T16:23:37","guid":{"rendered":"http:\/\/www.luxsure.fr\/?p=11386"},"modified":"2010-07-04T17:23:37","modified_gmt":"2010-07-04T16:23:37","slug":"horrockses-fashions-at-the-fashion-textile-museum","status":"publish","type":"post","link":"https:\/\/luxsure.com\/ru\/blog\/2010\/07\/04\/horrockses-fashions-at-the-fashion-textile-museum\/","title":{"rendered":"\u041c\u043e\u0434\u044b \u0425\u043e\u0440\u0440\u043e\u043a\u0441\u043e\u0432 \u0432 \u041c\u0443\u0437\u0435\u0435 \u043c\u043e\u0434\u044b \u0438 \u0442\u0435\u043a\u0441\u0442\u0438\u043b\u044f"},"content":{"rendered":"
\"\"<\/a>
Courtesy of Collection of Richard Dennis<\/figcaption><\/figure>\n

Looking for some inspiration for your summer florals? Go have a look at the new exhibition held by the Fashion Textile & Museum, opening 9th July, Horrockses Fashions – Off the Peg Style in the ’40s and ’50s<\/strong>.<\/p>\n

Cotton print sundresses\u00a0made Horrockses Fashions Limited one of the most respected ready-to-wear labels of the 1940s and 1950s,\u00a0acclaimed by the press, including\u00a0publications like Drapers’ Record that commended at the time\u00a0 ‘their cotton frocks for their superb cut, good colours and unusual designs.’\u00a0<\/em> The full-skirted dresses were made from\u00a0the finest cotton textiles, treated with a special finish and produced in limited quantities to maintain a certain idea of\u00a0exclusivity. Very popular among women of every social class, they were also\u00a0often worn by members of the British Royal family.\u00a0<\/p>\n

This new exhibition at the Fashion\u00a0& Textile Museum will draw together fashion photography, archive material, personal stories and obviously\u00a0beautiful summer dresses, as well as glamorous evening gowns,\u00a0from private and public collections, to tell the story of the company, its role in post-war British fashion and the link between couture and ready-to-wear clothes over these two decades. It is also meant, through the wealth of materials available,\u00a0to explore the links between manufacturing, design, and the emergence of \u2018brands\u2019.\u00a0<\/p>\n

Christine Boydell, curator of the exhibition said:\u00a0 ‘The success of Horrockses Fashions was due to a significant marriage of traditional know-how and\u00a0fashionable innovation. The concept for the label demanded careful management of\u00a0the balance between the practicalities of the ready-to-wear business and the creativity of the designers who would provide the up-market fashion upon which the brand was promoted. Something they pulled off with great success.’<\/em><\/p>\n

Horrockses Fashions – Off the Peg Style in the ’40s and ’50s<\/strong>\u00a0is\u00a0accompanied by a book of the same name by the curator Christine Boydell and published by V&A publishing, and a number of great talks and workshops complement the exhibition.<\/p>\n

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