{"id":214839,"date":"2021-07-05T13:05:33","date_gmt":"2021-07-05T11:05:33","guid":{"rendered":"https:\/\/luxsure.com\/?p=214839"},"modified":"2021-07-05T13:05:33","modified_gmt":"2021-07-05T11:05:33","slug":"max-factor-welcomes-priyanka-chopra-jonas-as-global-ambassador-and-creative-collaborator","status":"publish","type":"post","link":"https:\/\/luxsure.com\/blog\/2021\/07\/05\/max-factor-welcomes-priyanka-chopra-jonas-as-global-ambassador-and-creative-collaborator\/","title":{"rendered":"Max Factor welcomes Priyanka Chopra-Jonas as global ambassador and creative collaborator"},"content":{"rendered":"\n

Max Factor<\/strong>\u00a0introduces the dynamic actor, philanthropist and producer\u00a0Priyanka Chopra-Jonas<\/strong>\u00a0as the new global ambassador and creative collaborator.<\/p>\n\n\n\n

Priyanka joins\u00a0Max Factor<\/strong>\u00a0as the face of major beauty campaigns and product launches throughout 2021 and beyond, starting with the new\u00a0Facefinity All Day Flawless Airbrush Finish 3in1 Foundation\u00a0<\/strong>campaign.<\/p>\n\n\n\n

Max Factor is on a journey of transformation, the brand\u2019s refreshed approach focuses on empowering its community to step into the spotlight, by co-creating effortless transformation through the brands portfolio of products.<\/p>\n\n\n\n

As a multi-faceted philanthropist, UNICEF Goodwill Ambassador, and advocate of women around the world, Priyanka Chopra-Jonas is a champion of the empowerment that comes with transformation, driving relevant and purposeful conversations that inspire today\u2019s women.<\/p>\n\n\n\n

According to Stefano Curti, Chief Brands Officer at COTY, \u201cPriyanka is the modern embodiment of our diverse Max Factor audience, and a champion of the empowerment that comes with transformation. We couldn\u2019t be more thrilled to partner with her and know we will be able to achieve so many extraordinary things together.\u201d<\/p>\n\n\n\n

Founded during Hollywood\u2019s Golden Age by Mr. Max Factor, a visionary makeup-artist, wig maker and inventor, who coined the term, \u2018make-up\u2019, artistry continues to be central to Max Factor\u2019s<\/strong> DNA as the brand embarks on this journey of transformation. Priyanka will be joined by a network of makeup artists around the world who will continue to provide an expert professional lens on how to use Max Factor products to deliver effortless transformation.<\/p>\n\n\n\n

\u201cA brand with a rich heritage that spans more than 100 years, Max Factor is behind the most iconic and effortless beauty transformations in pop culture, and I am honoured to be collaborating as their new global ambassador,” said Priyanka Chopra Jonas. \u201cConfidence can be someone\u2019s most powerful asset, and it\u2019s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I\u2019m in good company in sharing my excitement for Max Factor\u2019s new product launches and I\u2019m proud to be part of the brand\u2019s next chapter.\u201d<\/p>\n\n\n\n

Kicking off this partnership, Chopra-Jonas stars in the first creative spot launching the brand\u2019s new FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation. Chopra-Jonas was very involved in the language used in the spot, ensuring its authenticity to her voice and her personal experience with the brand and the product. Max Factor\u2019s FaceFinity All Day Flawless Airbrush Finish 3in1 Foundation is the first foundation created to combine primer, concealer and foundation to effortlessly transform the look of your skin giving you a professional airbrush finish.<\/p>\n\n\n\n

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Max Factor introduces the Priyanka Chopra-Jonas as the new global ambassador and creative collaborator.<\/p>\n","protected":false},"author":16,"featured_media":214840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[128,60],"tags":[600,601],"class_list":["post-214839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-mode","tag-max-factor","tag-priyanka-chopra-jonas"],"jetpack_featured_media_url":"https:\/\/luxsure.com\/wp-content\/uploads\/2021\/07\/fdd67e78a0c9df6c854765fc19b31bae-scaled.jpg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/posts\/214839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/comments?post=214839"}],"version-history":[{"count":1,"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/posts\/214839\/revisions"}],"predecessor-version":[{"id":214841,"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/posts\/214839\/revisions\/214841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/media\/214840"}],"wp:attachment":[{"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/media?parent=214839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/categories?post=214839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/luxsure.com\/wp-json\/wp\/v2\/tags?post=214839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}