*CAROLINA HERRERA HEART FOR HOPE*
Carolina Herrera to donate $7 million to fight against COVID-19
At this time of incredible hardship, Carolina Herrera is proud to announce a commitment of $7 million to help provide testing, medical equipment, ambulances, hygiene kits and psychological support to communities impacted by the coronavirus pandemic across the globe.
This project, through the charitable initiative Carolina Herrera Heart for Hope, was built around one of the brand’s most cherished assets: craftsmanship. And so, a percentage of the proceeds from every Carolina Herrera bag or accessory purchased from May 8th until December 31st 2020 will be donated to Red Cross and Red Crescent and distributed in 44 countries.
Red Cross and Red Crescent combat poverty, inequality, and health crises all over the globe, and their generations of experience make them crucial in the war against the impact of COVID-19. “We have been in absolute awe of the selfless work by volunteers and essential workers from Red Cross and Red Crescent. For us, being able to collaborate with them is a true privilege,” said Carolina A. Herrera, Beauty Creative Director for the brand. “This is the absolute best way to assure that what we as a community contribute will be used in a fair, equitable, and intelligent way.”
Within the Middle East, the activation was rolled out in partnership with the Emirates Red Crescent, Qatar Red Crescent Society, Bahrain Red Crescent Society, Jordanian Red Crescent, and Egyptian Red Crescent Society. With the same spirit, CH Carolina Herrera also partnered with the National Home Health Care Foundation (NHHCF) in KSA to implement the donations locally. NHHCF is a charity NGO whose mission is to maximize the quality of life for needy patients when they are back in their own home environment by providing them with medical and social support services.
“This initiative has served as a channel for our customers to make their own critical contribution in the fight against the impact of COVID-19 while engaging with the heritage of the Carolina Herrera brand in a meaningful way,” added Gordon. “Our craftsmanship is at the heart of everything we do. Carolina Herrera bags are used and loved for years, and they represent our commitment to creativity, quality, and handmade techniques. To see our craftsmanship being placed at the service of our community is one of the greatest rewards imaginable”.