MEDEA x PETER DO Collaboration Campaign

For Spring/Summer 2021, PETER DO launches its first bag collaboration with the Italian brand MEDEA by sisters Camilla and Giulia Venturini.
The PETER DO X MEDEA bags are available now at MEDEAMEDEA.IT , Bergdorf Goodman, Luisa via Roma, MyTheresa, SSENSE, and more.

*About the collaboration:*
The collaboration is born out of the brands’ mutual pursuit for purposeful design. MEDEA’s signature leather shopper is straightforward and structurally precise, paralleling PETER DO’s sharp tailoring and architectural construction. PETER DO X MEDEA bags are designed with the woman in mind, where every bag serves a specific purpose – day or night.

*About the campaign:*
The campaign is shot on model and painter, Mia Kwon, in her Brooklyn home and in Upstate New York by PETER DO’s in-house Image Director, Yiru Wang. The campaign is styled by designers Peter Do and An Nguyen and features Brooklyn-based florist Miguel Paolo Yatco. The PETER DO X MEDEA bags are used as aesthetic objects to reflect the heightened focus on the contrast between the inner and the outer, the home and nature.

PETER DO creative director, Peter Do:
“I really like how simple and functional the MEDEA bags are. The collaboration came together seamlessly. We took the classic MEDEA shape and added little details, such as the metal-casted handles and two-toned fabrics, to make them PETER DO”.

MEDEA founders, Camilla and Giulia Venturini:
“We have been following Peter’s work since his first collection and we admire his aesthetic, design and his sensibility towards global issues. The bags, produced in printed croc leather, bold colors, metal handles and canvas, are the celebration of Peter’s interpretation of our leather shopping bags”.
The collection is complete with *five styles* in vibrant primary colors, jet black and porcelain white. Reflecting the signature fabrics from the PETER DO SS21 Ready-to-Wear collection, croc-embossed leather and “Spacer” materials give the classic MEDEA shoppers new textures.

*EVENING* – true to MEDEA’s structured leather shopper, the Evening bags are reimagined with brushed metal casted handles. This style is offered in two sizes – medium and mini. Price range: 832€ – 1352€

*BAGUETTE* – the Baguette bag or as the PETER DO team likes to call it – the Banh Mi bag – holds all the essentials and perhaps a sandwich or two. These structured bags come in a variety of playful colors in including Chili Red, Mustard Yellow, Ocean Blue, Eggshell White and Chocolate Brown. Price range: Price range: 923€ – 1,066€

*AIRPORT* – specifically designed with travel in mind, the Airport bags are perfectly fitted for the essentials like a laptop, chargers and more. Price range: 1,105€ – 1,430€

*EVERYDAY* – in contrast to the highly structured shopper, this soft and just slightly oversized tote is ideal for the everyday. The bag is elevated with croc-embossed leather. Price: 1,170€

*LAUNDRY* – modeled quite literally after Peter Do’s own laundry bag, this exaggerated oversized croc-embossed bag will hold everything you will ever need because you just never know what might happen next. Price: 1,950€

*STOCKISTS*

10 CORSO COMO (SEOUL)
ADELAIDE
ANTONIOLI
BERGDORF GOODMAN
COMPANY KVOTA LLC – KM20
DAYNIGHT
FIVESTORY
FORTY FIVE TEN
GENTLEWENCH
LORENZO
LUISAVIAROMA
MACHINE A
MACONDO
MDE
MODA OPERANDI USA
MYTHEREASA
THE ROOM HUDSON BAY
TSUM NOLM STORE
PRINTEMPS
SSENSE
TRENDS TAIWAN
VOGA SHOP
For more information please contact: