BRIONI – SS21 ADV Campaign

Brioni introduces the Spring/Summer 2021 advertising campaign featuring Brad Pitt. Lensed by photographer Mikael Jansson at the legendary Chateau Marmont in Hollywood, the softly tinted images and video evoke a relaxed atmosphere in which the Academy Award winner is portrayed in a more intimate setting beyond the spotlight. Pitt embodies the Brioni man; he radiates a modern yet timeless magnetism and charm. The images feature two iconic pieces from the Brioni wardrobe: the “Vagabond” overshirt in double face cashmere and the feather-light silk blouson in washed silk. They embody the House’s sophisticated notion of refined simplicity and style. The muted colors of the garments are inspired by Rome and its light is reflected in the lightness of construction and ultra-soft and comfortable materials. The free-flowing conversations in the streets of the Eternal City have inspired silhouettes that are understated and elegant yet offer movement and fluidity, echoing subtle luxury and understated ease. The images will debut today on digital newspapers and supplements, social media outlets as well as outdoor billboards in selected cities worldwide.